Brand Visibility & Cultural Relevance
Earned media and integrated campaigns that place consumer brands inside the right conversations.
- Consumer & lifestyle PR
- Launch strategy & media relations
- Influencer & experiential campaigns
Strategic PR & Communications Leader
Visibility is earned. Reputation is built.
I shape narratives that elevate brands, strengthen executive authority & move organizations forward, bringing 10+ years of leadership across earned media, thought leadership, reputation strategy and integrated campaigns.
10+ yearsturning complex priorities into stories people understand, trust & remember.
4.7B+Impressions for a fashion collection launch
200M+Impressions across luxury & e-commerce accounts
40%Increase in media interest through refined positioning
40+Campaigns, activations & cultural experiences
Leadership portfolio
Strategy with range.
I work where narrative, reputation and visibility meet, combining strong media instincts with the judgment to advise leaders, navigate complex moments & keep communications connected to the bigger goal.
Executive Visibility & Thought Leadership
Positioning leaders and experts as credible, memorable voices in the moments that matter.
- Executive messaging & counsel
- Thought leadership platforms
- Media training & interview preparation
Reputation & Strategic Communications
Clear, coordinated communications for complex issues, high-pressure news cycles and reputation-sensitive environments.
- Crisis & rapid response
- Stakeholder messaging
- Cross-functional communications
Selected work
The strategy behind the story.
From high-visibility launches to complex communications challenges, each project reflects a different way strategic PR can create relevance, authority and trust.
Launch strategy · Influencer visibility · Earned media
Oh Polly
4.7B+ impressions for a collection launch supported by talent visibility and national consumer coverage.
Experiential · Media relations
Dickies Girl
8.3M+ impressions from a Holiday Skate activation, including coverage in Us Weekly and PopSugar.
Executive visibility · Health authority building
From expertise to influence.
50+ published placements and syndications secured for a physician and wellness expert across consumer health, lifestyle, broadcast, radio and podcast media.
View strategic role
Built a consistent thought leadership platform by translating clinical expertise into timely, accessible story angles and preparing the expert for opportunities across Prevention, EatingWell, Health, Men’s Journal, KABC Los Angeles and more.
Mission-led communications · Fashion
Vegan Fashion Week
95M+ impressions with coverage across Vogue, WWD, Los Angeles Times and Footwear News.
View strategic role
Positioned a mission-led fashion platform at the intersection of style, sustainability and culture, translating its point of view for both industry and consumer audiences.
Complex issues · Executive counsel · Reputation
Clarity when the stakes are high.
Developed executive messaging, media strategy and rapid-response communications across globally covered legal proceedings and federal scrutiny.
View strategic role
Partnered with executives, legal counsel and cross-functional stakeholders to assess reputational risk, respond to intensive media interest and translate complex issues into clear narratives for external audiences.
Entertainment · Trade visibility
Buchwald
Strengthened the talent agency’s industry visibility through consistent features in Variety, Deadline and The Hollywood Reporter.
View strategic role
Led proactive entertainment trade outreach, identifying timely agency and talent narratives that sustained visibility across competitive news cycles.
Earned media coverage
Proof at a glance.
A broader view of the media visibility represented across Crisanta’s current coverage collection.
Explore the full coverage portfolio ↗Based on earned media reporting in the current CoverageBook portfolio. Does not include influencer, celebrity or activation performance.
243Earned media placements
1.96BCombined publication-wide audience
70Average domain authority
Selected coverage includes
Vogue · Forbes · Variety · Business Insider · The Hollywood Reporter · GQ · VICE · New York Post · mindbodygreen · Prevention · Parade · Woman’s World · ABC7 Los Angeles
Selected clients & organizations
BuchwaldChick-fil-ADebbie Allen Dance AcademyDickies GirlFour SigmaticHouse of CBOh PollyPixel Unitedpocket.watchPure BarsSourceAmericaVegan Fashion WeekWalmart
About Crisanta
Equal parts strategy, instinct & care.
I’m a senior PR and communications leader who can find the story, see the risk and build the plan to move an organization forward.
Across agency, consulting and in-house partner environments, I have advised executives, led integrated campaigns, managed high-pressure media moments and helped brands and leaders become more visible for the right reasons. My approach is grounded in clear thinking, strong relationships and a belief that the best communications work connects reputation to real organizational goals.
When I’m not in PR mode, I’m usually photographing a sunset, getting lost in music, studying integrative medicine or being supervised by my cat, Penelope-Chanel.
Connect
Let’s shape what comes next.
Interested in discussing a communications leadership opportunity, strategic collaboration or project? The best way to reach me is on LinkedIn.